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Build and nurture a creative culture and strategic process — Illustration by TEAMS

How to Build and Nurture a Creative and yet Process-Driven Design Culture

Why is this so important?

Step One: Put the employees at the center of success

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Employees are at the center of success — Illustration by TEAMS

Step Two: Make your process clear and easy to follow and visible

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Design process wall — Illustration by TEAMS

Step Three: Create a process with built-in feedback loops

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Linear design process — Illustration by TEAMS

“I believe that design has the greatest influence when it acts and not just reacts. This requires planning in advance with all project participants and forming strategies to define expectations.”

Johanna Frerichs, Senior Designer and Project Lead, TEAMS Hamburg

“The global efficiency of TEAMS is only possible through our steady updates and unified methods and tools. TEAMS speaks one language worldwide (with regional accents).”

Kai Gehrmann, Creative Director & Growth Strategy, TEAMS Hamburg.

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TEAMS is one of the world’s leading design agencies. TEAMS is not just a name — it’s our attitude!

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