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Medical 2025 — Illustration by TEAMS

Healthcare markets: Markets of trust

TEAMS trend research: Medical 2025 — Part I

Read the second part here, and the third part here

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“Healthcare Markets of Trust” —Illustration by TEAMS

The patient will be the focus of the health system of the future.

Health can no longer be understood as a fixed status determined solely by doctors or other experts. Healthcare does not only exists for the patient but always with the patient. Through increasing individualization and easier access to information, they will take more responsibility and decide what level of health they need for themselves.

- Health will not be measured by disease, but by satisfaction and individual emotional values.-

In terms of trust, people are relying first and foremost on the professional competence of doctors and understandable communication. Therefore cooperation, transparency, empathy and respectful dialogue at eye level will be a crucial quality parameter in healthcare. Healthcare markets are becoming markets of trust.

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“Health system: Diverse and complex collaborative project” — Illustration by TEAMS

- We will see an increase in routine testing, from regular check-ups to continuous monitoring of high-risk patients.-

Global population aging, overall declining health, poor lifestyle habits have been and will be a major challenge for our healthcare system. Particularly non-communicable diseases, cardiovascular diseases, cancer, chronic respiratory diseases, and diabetes, are responsible for 63% of all deaths worldwide.

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63% of all deaths worldwide are caused by non-communicable diseases, cardiovascular diseases, cancer, chronic respiratory diseases, and diabetes.

- If the major risk factors for non-communicable diseases were eliminated around three-quarters of heart disease, stroke disease, type 2 diabetes, as well as 40% of cancer disease would be prevented.-

Therefore, the healthcare industry is shifting towards a preventive approach instead of treating patients when it is too late. As this trend continues, we will see an increase in routine testing, from regular check-ups to continuous monitoring of high-risk patients.

With increased digitalization, providers will harness the power of predictive analytics. Providers have never before had access to this level of patient information and using it can revolutionize not only care but also patient education.


So what can we do as a designer to strengthen trust between people and brands and how do we design transparent sustainable concepts and solutions for the future?

Research sources:

  • Markus Wild (2018) Point of Care — und weitere Trends im Medical Design
  • CATHERINE STURMAN (2018) Novartis Social Business: Blending profit with purpose.
  • BILL TRIBE AND ERIK BLAZIC, A.T. KEARNEY (2017) Roadmap to a Connected Digital Healthcare Future.
  • Sujan Rajbhandary (2018) BUSINESS VALUATION & FINANCIAL ADVISORY SERVICES Sujan Rajbhandary, CFA Atticus Frank Trends to Watch in the Medical Device Industry in 2018, N.A: N.A.
  • Accenture Consulting (2018) DIGITAL HEALTH TECH VISION 2018 Intelligent Enterprise Unleashed, N.A: N.A.
  • Dana Merchel, Albert Ibragimov, Claudia Krettler, published by Markus Wild (2018) MEDICAL DESIGN TREND UPDATE 2018, N.A: N.A.
  • Stephanie Newkirchen, Christopher B. Harris,Sam Vos, Sarah Danielson, Kathi Phares and Santosh Chavan (2018) EHR convergence and interoperability: A key strategic question for health care providers, Deloitte: N.A.
  • Sonia Marti (2017) Do you know Smart Hospitals?
  • G Eysenbach (2001) What is e-health?, Online: N.A.
  • PwC Health Research Institute (2018) Top health industry issues of 2018 A year for resilience amid uncertainty In, N.A: N.A.

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