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image: TEAMS

Getting Emotional — Design, UX and Magic.

By Paul Hatch

User Experience Design can tap into the user’s unmet needs and deliver the answer before the question was formed.

UX Design has also revealed other adjacent specialisms, including one of my favorites, Design Empathy. The areas where the two overlap is particularly fruitful and can lead to some inspirational product strategies, as I’ll example below.

Design empathy is the fuzzy stuff that can create an incredible connection between you and the user.

The ultimate goal is to guide the user to choose a product or service based on emotion first…. and only then let them rationalize the purchase. It’s very powerful. It’s a great way to avoid commoditization and competing on price alone.

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Photo Credits: TEAMS
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Photo Credits: TEAMS
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Photo Credits: TEAMS

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