Commuting experiences in the age of urbanizations
Global urbanization is occurring and is predicted to continue in the future. How we live our lives in the megacities of the future is the question we are now pondering. Urbanization requires smart solutions to keep the time spent on living, commuting and working just as efficient as stress-free. We believe that the average day-to-day commute will be a key experience for us to optimize, to ensure happiness. Nowadays exist many different mobility solutions such as light-mobility, car sharing, public transportation, yet most of these solutions are not fulfilling the dream of efficient, affordable and hassle-free commutes.
After many years of collaboration with several partners in the areas of mobility, logistics, and alternative transportation, we gained a good understanding of the demands of commuters all around the globe. This gives us an overview of how the different urban ecosystems may work or where there are areas to improve.
Mobility as an experience is not only about the vehicle or a public transportation system but it is everything we feel, see and interact with from a city road to the elevator that brings us to our destination.
We are looking at these touchpoints from two different perspectives. The first perspective is human-centered, using empathy to optimize our daily life. The second perspective is a holistic ecosystem of services our clients offer. Both perspectives are important to design an effortless and seamless experience.
Car sharing or services allow users to travel with comfort and feel a personal zone during this time. But is this the best way of transporting people in an urban environment? It is really an alternative. Apart from car sharing, public transportation, and light mobility, how we may improve the commute of the future is to create a sustainable and healthy environment.
TEAMS looks to find the answers through rigorous investigations, using research and strategy to envision alternatives and potential new opportunities, whether the solution is a physical object, digital service or a holistic system.